User-centered interface design
Usability is one of the most important aspects of a web design project.
During the planning phase for a website, the end user is at the heart of every choice we make, meaning that the site can achieve its objectives with ease.
Zoomart uses various technologies to make sure that the interface of a website is structured in the best way possible. Methods used include: focus groups, wireframing and web site prototyping, eye tracking, site map creation and card sorting.
There are also other reasons why usability needs to be central to the planning of a web structure.
The ease with which users can find their way around a site can, indeed, have a great effect on the success of the SEO strategy and on the Pay per Click campaigns; that is why a user-friendly website can be crucial in making a digital marketing plan work well.