The online word-of-mouth
Spreading our image around as if it were a virus. The latest evolution in “word-of-mouth”. We make use of viral marketing to boost a brand’s prestige and to achieve the objectives we set ourselves through the originality of our ideas.
The term Viral Marketing refers to a technique based on the principle of online word-of-mouth. It involves people spreading the word about something they consider to be a novelty. The term was coined in the mid-90s by Draper Fisher Jurvetson, who compared the process with the way a virus is spread. The term is, itself, a viral phenomenon, in that it got plastered all over the net to become “buzzword” of the year in 1998.
Our idea of the strategy coincides with focussed use of social networks in which the basic concept of viral marketing is applied. Just like a virus, any idea that is of interest to a social network user, is quickly passed on to other contacts, who then forward it on to others and so forth. In this way, it rapidly does the rounds, becoming an online “buzz”. In web marketing terms, then, any strategy that proves capable of reciprocally influencing users, thereby spreading and amplifying a message, is defined as “viral”. By using a good viral strategy, you can quickly expand the catchment area in which to send out your messages.